Susi, G. Paolo, G. (2009). The sales function in the twenty-first century: where are we and where do we go from here? European Journal of Marketing. Emerald Group Publishing Limited.

In this journal article the authors investigate the effect of selling strategies on sales performance. They do so by briefly reviewing sales performance journals. This journal article has been chosen because it reveals several selling strategies used both by successful firms as well as those that are unsuccessful. In addition, this article also reveals some of the challenges and problems that are faced when companies adapt incorrect selling strategies. Moghareh, a.G. Mohammad, H. (2009). The effect of selling strategies on sales performance. Business Strategy Series. Emerald Group Publishing Limited

In this journal article the author reviews the intra-regional sales and performance of companies in three regions namely, North America, Europe and Asia. This journal article has been chosen because it...
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