journal Public Health Advocacy asserts that "We need unchained voices to challenge the powers that rule our world" (Avery, et al., 2003). The article goes on to insist that "Advocates have the freedom to agitate for the advancement of agendas," and for the American Public Health Association (APHA), that organization unchained the voices of their members to put pressure on members of Congress to: a) protect public health funding; b) protect the Affordable Care Act; and c) pass comprehensive legislation to reduce gun violence (APHA, 2013). This paper reviews the goals, the objectives, the message, the purpose and the media strategies that APHA used (and will use) as they advocate for public health issues.

The Public Health Action Campaign

The strategy that this campaign used in 2013 was timed to coincide with Congressional recess windows of time. Instead of APHA members going to Washington, D.C., members will buttonhole their senators...
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