FMCG company

PepsiCo Research on future consumer trends

Section 1 deals with pertinent models and concepts to technology-led innovation management. It includes models like, Research and Development Model (RDM) which is about relevant product knowledge with respect to customer demands; Market Actors Model (MAM), which is all about gathering market knowledge and consumer's expectations; Operations Management Model (OMM), which is about creating a valued food culture; Culture Technology Model (CTM), which is about marketing and product development teams work closely; Corporate Identity Model (CIM), which is about focusing on building a brand; and lastly, Strategic Foresight Model (SFM), which is about focusing on long-term plans.

Section 2 deals with debriefing the SFM model which is going to be used to measure PepsiCo's innovation management. Key reason for choosing this model to measure Pepsi's innovation management is because Pepsi itself uses this model to enhance its Research and Development Efforts and...
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