Business Studies

Yahoo!

Yahoo! is a U.S. based internet firm, known primarily for its' web search engine and related services such as Yahoo Groups, Yahoo Mail and the online publication of news, though Yahoo News. According to Alexa, Yahoo is the forth most popular web site in the world, behind Google, Facebook and YouTube, with 32.7% of its' traffic coming from the U.S. (Alexa, 2014). The firm is moving forward with the ongoing use of digital magazines to gain readers, and its' main source of income is the advertising revenues (Goel, 2014). The question that the company faces from many of the critics is whether or not there is a bright future, when the firm only has a 3.1% share of the digital marketing revenues, compared to Google's 33.24% and Facebook's 5.4% (Efrati, 2013).

When looking at Yahoo, the firm has a mixed history with achievements as well as challenges....
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