organization always adopt a broad stance on social responsibility? Explain how you agree or disagree with this question and why you have this perspective.

More and more organizations are making social responsibility a primary feature of their websites and the ways in which they market themselves to consumers. Starbucks promotes its sale of Fair Trade coffee; the Interface carpet company has a zero-impact model of sustainability. This can generate good publicity for the company or in some instances real cost savings. Thus, exploring issues of social responsibility and stressing the need to give back to the community as well as register short-term profits is useful. Sometimes social responsibility can yield long-term dividends, like Toyota's highly successful hybrid the Prius.

However, ultimately a company must remain in business if it is to do any kind of good at all: an insolvent company's policy on social responsibility is meaningless. Ultimately, for a...
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