Faris (2013) speculates as to whether NSA leaks will compromise big data's future. The article, published on the website Dataversity, notes that there is public concerns about data leaks at NSA. Consumers are becoming more aware about just how much of their information is available to the government. The author calls into question the dichotomy of private data and public data, in particular were corporate entities are gathering data, and then that data finds its way into the hands of government. The author concludes by noting that big data is a growing field, but there are still going to be customers who are wary.
The point Faris makes about customers being willing participants is valid in that most people are perfectly willing to divulge information. Only when they overtly know that this information is being used to market to them may they have a problem with it, but...
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