Warner is a media conglomerate, owning such brands as HBO, Turner Broadcasting, Time Inc., DC Comics, Castle Rock Entertainment, New Line Cinema, Warner Bros and a host of cable television properties. The company has spun off subsidiaries like Time Warner Cable and AOL in order to focus on its media properties. Time Warner has a differentiated strategy, one that relies on building a complementary base of content. This allows Time Warner to have substantial bargaining power over cable providers, and over the content providers in the movie business as well (i.e. movie theaters, Netflix, etc.).

Time Warner has used merger, acquisition and divestiture as focal points of its strategy execution. The differentiation strategy is highlighted, however, in a discussion about HBO and the Sopranos, and how Time Warner has been able to successful differentiate its cable offerings in order to entice buyers at the consumer level. There is a brand...
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