Airline Marketing Approaches

Importance of Airlines marketing, and types of marketing approaches

a) Briefly explain the concept of airline marketing approach

Airline marketing is a vital activity for air transportation. As with any marketing activity, it is aimed at increasing the number of passengers and satisfying their travelling needs. Marketing involves analysis of consumer trends and specifying products that are in line with these trends. Pricing considerations are also vital, and they are carried out in marketing. Airline marketing should ensure that ticket prices are pocket friendly and attractive (Miseti?, Steiner, & Tatalovi?, 2012). The prices should not be so low that the airline is not able to meet its cost nor too high that consumers are unable to afford. The concept of airline marketing is involved with specifying the different products, coming up with the product prices, informing consumers regarding the products, and coordinating the delivery of the products....
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