fitness facilities in New York City. One of these will be a Bally's and the other a YMCA. The two clubs and their programs will be subject to comparison.

One of the signature elements of Bally's is that it has a customized fitness plan option, something that is common throughout all Bally's in the chain. This plan takes information about you and your fitness goals, and then seeks to determine an optimal plan for you. The plan can encompass a wide range of programs -- it essentially serves as the basis for a new customer to have a formal structure to their workouts. In this, Bally's seeks to gain some measure of competitive advantage by taking an active role in working with the customer to ensure that the customer is able to meet their fitness goals.

Bally's offers the standard amenities of a modern fitness club, including a large room...
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