Mall of America: A case study

Why has the Mall of America been such a marketing success so far?

Although malls are often criticized as generic entities, the Mall of America has distinguished itself as unique from its competitors not only because of its sheer size but also because of the various entertainment and hospitality options it encompasses. It offers a host of theme parks and 'concept stores' as well as venues for commercial and personal entertainment. It has even spread out into hotels, spas, museum space, classrooms and convention halls. The Mall has the option for smaller entrepreneurs to purchase a kiosk for a limited time to sell their wares, further diversifying the available shopping experiences.

Q2. What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans?

When the Mall opened in 1992, shopping...
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