Marketing SLP

Target Market

Brand Image

Competitor Analysis

Environmental Analysis

Porters Five Force Model

Current Rivalry

Threat of New Entrants

Bargaining Power of Suppliers

Bargaining Power of Buyers

Threat of Substitute Products

Apple has had an exceptional growth streak over the last decade and represents a suitable target for a marketing analysis. Apple has seen sales and revenue peeks in the last few years which is at least due to the fact that sales in China have ballooned. China, which is the company's second-largest market, accounted for 16% of Apple's sales during the past quarter (Q4, 2011), with $4.5 billion in revenue, a year-over-year increase of 270% (Gannes, 2011). The new iPhone 5s and iPhone 5c was launched in September, 2013 and was highly anticipated by Apple for the response in China in the iPhone's global debut. This was the first time an iPhone version was marketed on a global...
[ View Full Essay]