An entire industry has emerged for companies that produce content for YouTube channels.

YouTube's partnership program is popular, but it is not without its criticism. While the program does allow people to earn money from the ads, there are many who feel that they do not earn enough, and YouTube has been accused of lacking transparency with respect to how it pays out on its Partnership Program, according to Lazarus (2012). This presents a challenge to the reputation of the program, which needs to be profitable for the partner companies as well as for YouTube in order to fend off competition from other video-hosting sites.

References

Lazarus, D. (2012). Trying to make dollars and sense out of YouTube's partner program. Los Angeles Times. Retrieved April 8, 2014 from http://articles.latimes.com/2012/may/28/business/la-fi-lazarus-20120529

YouTube. (2014). Working together. YouTube. Retrieved April 8, 2014 from https://www.youtube.com/yt/creators/creator-benefits.html...
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