Thus, this implies that, taking into consideration the two promotes the organization in providing improved services as compared to those provided by its competitors, hence, its excellent performance and competitiveness (Qader & Omar, 2013).

References

Cox, K. (2009). Redefining Private Practice -- Smart Ideas for a Changing Economy. Social Work Today. Vol. 9 No. 6 P. 12. Retrieved on April 5, 2014 from http://www.socialworktoday.com/archive/112309p12.shtml

Elefant, C. & Black, N. (2010). Marketing Your Practice Today: How to Use Social Media to Network and Build Relationships. American Bar Association. 2010 Issue | Volume 36 Number 3 | Page 40. Retrieved on April 5, 2014 from http://www.americanbar.org/publications/law_practice_home/law_practice_archive/lpm_magazine_articles_v36_is3_pg40.html

Mangold, W.G., & Faulds, D.J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357 -- 365. doi:10.1016/j.bushor.2009.03.002

Qader I.K. a., & Omar, a.B. (2013). The Evolution of Experiential Marketing: Effects of Brand

Experience among the Millennial Generation. International Journal of...
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