Corporate Operations Management

Corporate strategy provides long-range guidance for the whole organization. It is often expressed as a statement of its mission that defines key stakeholders and describes the overall strategy to meet objectives. Business strategy is concerned with products and services offered in the market defined at the corporate level. It defines the competitive advantage of the products and services. Functional strategy, termed operational, is where business functions make long-range plans that support the competitive advantage and incorporate corporate goals (Greasley).

The performance objectives allow the organization to measure performance in achieving strategic goals. Quality is measured by the cost of quality, speed measures time delay between customer request and receipt of product, dependability measures the consistency of promised delivery, flexibility measures ability to quickly change what it does, and cost measures profits and competitor deterrence.

3. 4. Product or service needs to flexibility to quickly meet changing customer...
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