Social Influence

Media and the role it plays in shaping society

The media plays an essential role in shaping socially-acceptable behaviors in U.S. society, taking into account the way it succeeds in making people consider that it would be important for them to take on certain attitudes. TV media in particular tends to be biased in presenting the masses with information. By concentrating on sensational stories and on concepts like violence and sexuality, the media has the tendency to put across a false portrayal of society and thus influences people to believe that they need to uphold particular ideas.

In many areas violence rates remain constant, but the media has been seen to introduce more stories related to violence in these respective territories. This is largely because ideas like violence and sex make the masses more interested in wanting to become acquainted with the news. There is a relationship of...
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