CORPORATE CULTURE SURVIVAL GUIDE (CHAPTER 1 & CHAPTER 2)

The work of Edward H. Schein (1999) entitled "Corporate Culture Survival Guide" begins by examining the question of why it is important to understand culture. It is important according to Schein (1999) to understand that the organization exists "within broader cultural units that matter in today's global world because mergers, acquisitions, joint ventures and special projects are often multicultural entitles who must have the ability to work across cultures." (p.3) Culture is residual in the individual and is reported by Schein to be the "hidden force hat drives mot of our behavior both inside and outside organizations." (Schein, 1999, p. 3)

Schein (1999) makes it clear that the organizational culture is no small thing but instead is vital and a living aspect of the organization that determines the organization's projection whether that be toward failure or success. People belong to their...
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