Entrepreneur?

Trends in globalism, stakeholder knowledge and technology -- all part of the 21st century environment, have changed marketing from a more monolithic approach to the market to a model that has actually been in place for centuries yet has now found a way to move from the small business environment to the larger organizational model simply because its strengths are just what is needed to perform in a new environment. This concept, entrepreneurship, has its origins in the French verb entreprendre, meaning "to undertake" (Hultman, C., et al., 2011). In a sense, every organizational idea starts with a core idea and thus has some entrepreneurial tendencies. These ideas have a core relationship in that they require innovation and risk in order to come to fruition (economic gain). More than anything else, the idea of entrepreneurship is a mind-set, a mode of operating as opposed to a strict method; a...
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