Family Relations as Portrayed in Commercial Ads

Family relations are an important consideration in how companies interact with them. This is based on the knowledge that families form the nucleus of the society. As a result, ad developers have realized the necessity of addressing family relations in ad development. Commercial ad development with family consideration has a deep history relating back to the industrial revolution. Intuitive ads developed at the time focused inherently on the social attitudes (behavior and principles) as reflected on the reach of the ad to the society. In engineering the ad, different members of the family, are presented in their demographic role of a society or a family. This analysis will comprehensively analyze thirty-five ads, twenty-four commercial ads and eleven prints ads by examining the nature of family relationships in the society targeted by the each ad. The study will also analyze the dominant family types...
[ View Full Essay]