Fitness trends: DVDs and their spinoffs -- where is the fitness industry going

Recent trends in the fitness industry

Recently, the fitness industry has seen an explosion of interest in home workouts. People can get fit in the privacy of their own home, without judgment, on their own schedules. Convenience, it is hoped, will lead to greater fitness. "An estimated 311 million Americans have health club memberships -- bringing in about $2.6 billion annually. The only problem is, according to varying estimates, between 8 and 67% actually go to the gym. Many people feel they don't have the time or have the money to spend on gym memberships to get or stay in shape" (Massey). The concept of what it means to 'work out' has radically changed in recent years with the intensification of home workout programs and their diversification.

Traditionally, the format of delivery for most at-home fitness programs...
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