particular types of businesses (for example, convenience stores or auto dealers), Federated emphasizes macrosegmentation. To further sharpen strategy, suggest possible ways that particular macrosegments could be broken down further into meaningful microsegments.

Different businesses have different needs. For example, jewelers have a specific need to insure high-risk goods which can be stolen and thus need casualty insurance to protect these vital assets; auto dealers may likewise need to insure their cars which may become damaged in a hailstorm or flood. In contrast, businesses dependent upon the labor of workers in high-risk occupations such as machine shops and building contractors would need to have insurance for their employee's on-the-job hazards in the form of worker's compensation, a specific kind of causality insurance. "Property casualty insurance can also be called property liability insurance. Whatever you call it, what it does is help protect you against financial losses that come as a result...
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