United Parcel Service (UPS) Strategic Alignment Model

Business Strategy

United Parcel Service (UPS) is one of the leading shipment and logistic company admired for its cargo and package delivery services around the globe. The company has remained as one of the top-package delivery service providers because of the diversity of its services to the public. The company has enjoyed high profits because of the good brand image that it has attained in its market. The good brand name has also enabled the company to maintain a high level of stability in its revenue and profit growth. This has been a remarkable achievement considering that the parcel and cargo industry are one of the most competitive industries in the United States.

The company's headquarters is in Atlanta (Sandy Springs) Georgia, but it has spread its routes to different parts of the world. The diversity of the routes that the UPS Company...
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