crisis communication policy and strategy for GCCPL

In personal and in professional life, often times it's not the contents of the crisis which matter so much, but they way in which the professionals who are in charge of it handle the particular crisis. Thus, it's not the scandal or the catastrophe which matters so much, but the method in which the scandal or catastrophe is responded to. The response is what showcases the level of integrity and professionalism inherent (or lacking) within a particular organization.

Respond Immediately

An immediate response is what is expected of everyone. Given the speed at which information is conveyed and disseminated this day and age that is the minimum expectation for all parties involved. However, not responding quickly enough also presents a formidable danger as well. "If a company does not respond rapidly, that weakness will also be spread rapidly and will be dissected again...
[ View Full Essay]