It would also create intensifying competition, which would force purveyors of e-books to increase the quality of their products and services. In all, it would have the ultimate positive benefit of supporting the development of virtual reading.

Customer choices

As it has been previously mentioned, Kindle is not the first electronic reader, but it is the most popular one. Having observed the triumphs of Amazon, other producers are striving to enter the market and get a share of the profits. This will materialize in more customer choices, but also intensifying levels of competition, which will reduce the e-readers' price, enhance its quality and the complementary features, all to culminate with a greater access to the product. Barnes and Noble's Nook allows users to transfer books and also incorporates touch-screen navigation (Gallagher, 2009).

Save the environment

Electronic readers are more environmentally friendly than books. First of all, they save trees by...
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