Maplin

Current status of e-business in the sector

The current status of e-business is transforming the way firms are operating. This is taking place through many companies offering increasing amounts of products at lower costs. In the electronics sector, these changes are creating shifts in the mindset of consumers with them demanding more. The result is that most firms are able to offer them with lower costs. Yet, at the same time, this is creating intense competition. This is taking place, with these organizations realizing an increase in sales of the 30% or £103 billion annually. [footnoteRef:1] [1: Paul Timmers, Electronics Commerce (Hoboken, Wiley, 2011), 53 -- 78.]

In the case of Maplin, the company aggressively started to peruse its online strategies in 1999. It has transformed itself into a way of reaching out to international customers and offering them with more. These shifts are in response to the increased...
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