Corporate social responsibility
Companies are facing increasing pressure from investors, consumers, and the society. For investors, they are required to increase profits while consumers and the society require them to be socially responsible. Scholars have studied corporate social responsibility for years and over the years, they have documented their findings concerning social responsibilities of corporations. Over the years, consumers have built the typology of unresponsive to highly responsive purchasing in response to corporate social responsibility. Unilever and Walt Disney are examples of companies that have had corporate social responsibility in their cultures since their early years. These companies have benefited from being socially responsible by gaining increased publicity and responsive purchasing from consumers. Their profits have also increased considerably because of taking care of their social responsibilities. Companies should embrace corporate social responsibility in order to conform to the unavoidable concept of social purpose of the corporation.
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