Big Data Shopping

Big data is a relatively recent concept in the marketing world, that describes the process of analyzing massive data sets to unearth trends. The data sets are so large that it would be almost impossible to find such trends without high-powered analytical technology. Big data has been facilitated by the ability to gather massive amounts of information about consumer profiles and shopping trends. The primarily facilitators of big data collection are credit card companies and online companies like Google and Facebook that track people's purchasing and computer usage patterns. Big data has been used in a lot of different industries to revolutionize everything from health care to manufacturing to government (Manyika, et al., 2011). Retailers use big data to better understand the "path to purchase" and then adapt their strategies to take advantage of this keener understanding (Macy, 2013). Some retailers have found that the use of...
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