Annual Report

There are several sections to the 2012 Amazon Annual Report. The first five pages after the cover page consist of a letter to the shareholders, followed by a reprint of the 1997 letter to the shareholders. The rest of the annual report consists of the 10-K. The main sections of the 10-K are the descriptive Part I (business description, risk factors, etc.), the financial Part II (financial statements, notes, and accounting disclosures) and Part III, which is the governance section. There is also Part IV, which consists of the exhibits for the report.

Amazon enjoyed strong financial performance for the year. In his letter, CEO Jeff Bezos noted that the company's customer-driven focus, automated systems and its different investments are all key contributors to growth at the company. In particular, the Kindle, Amazon Prime and digital media are elements to which the company's performance is attributed. There is...
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