Managing to Keep Apple Fresh: Organizational Culture

Issue Identification

Employees

Competitors

Critical Discussion

Path-goal Model

Today, Apple can be regarded one of the most successful companies in the industry within which it operates. At some point, the company was headed for collapse. After Steve Jobs took control as CEO (from 1997), he instituted a drastic turnaround of the firm which has since then more or less dominated the industry. A number of factors have contributed to Apple's success; one of those being effective leadership skills. Steve Jobs knew how to set goals and get everyone to work towards achieving them by amongst other things aligning the organizational culture with the organizational goals. Apple's success story is proof that effective culture management is one of the ingredients of effective leadership. This text will explore the different culture-management practices that have been employed by Apple's leadership.

Issue Identification

Organizational culture refers to...
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