Environmental Scan of Two Companies:

The first step towards an organization's strategic management is environmental canning, which involves collecting information for the internal and external of the company. Generally, environmental scan is described as the watchful evaluation and monitoring of the internal and external environments of the company to identify early indications of opportunities and threats that may affect the firm's current and future plans. Through this process, the organization can understand factors needed to achieve its short-term and long-term objectives. In light of its essence on organizational strategic management, this article focuses on examining environmental scanning in two successful American Companies i.e. McDonalds Corporation and Apple Inc. This analysis focuses on internal and external environments of these companies to understand their competitive advantages and strategies.

Internal and External Environments:

The entire process of environmental scanning is geared towards providing managers with knowledge for enhancing the long-term efficiency and creates...
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