ZAP and the Electric Vehicle Industry

Executive Report

This report will be discussing several relevant aspects related to ZAP and to the electric vehicles industry. After a brief introduction, I will proceed to discuss in detail an analysis on the current situation at ZAP and in the industry.

I will be including here a SWOT analysis, a competition analysis based on Porter's five forces model and an extensive analysis of the external environment, quite important and with a certain impact in this case. After underlining several key issues, I will include several alternative options in terms of grand strategies and product strategies. Finally, in the end I will argument that the best solution for ZAP's business in the future is a penetration market strategy and an emphasis on the two most profitable products from its portfolio, the electric scooter and the electric bicycle.

Introduction

The history of the company goes...
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