Pseudo-Event

In the scientific literature it is difficult to find a useful concept for the news craze. In Media Matters (1994) John Fiske uses the word 'media event'. These kinds of events have their own reality and their own patterns. "The term media event is an indication that in a postmodern world we can no longer rely on a stable relationship or clear distinction between a 'real' event and its mediated representation. A media event, then, is not mere a representation of what happened, but it has its own reality, which gathers up into itself the reality of the event that may or may not have preceded it." The media construct a 'hyperreality', in which a struggle is going on about the interpretation and meanings of what is going on in the world.

This kind 'hyperreality' applies to all forms of communication. According to an article in "

Wired Magazine,"...
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