Lacking in an introductory part and in explanatory paragraphs that introduce the reader to the story, it can be perceived as "skimpy." On the other hand, the same features make it easy to read and follow through.

In terms of the organization and its stand on innovation, it is important to notice the increased emphasis placed by the 3M leaders on the organizational culture. Innovation in itself represents a culture of change, in which the current features are continually replaced by newer items which provide more benefits. While it is in fact crucial to create a culture that engages the staff members in the process of innovation, there are also other elements which must be granted, if not the same, maybe even more, attention. Some examples in this sense include market research to identify new needs and adjust to them or responses to the innovation strategies implemented by the other...
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