Google and the IPO Process:

Google's initial public offering or "IPO" is undoubtedly one of the hottest topics of the day. Like many initial offerings springing from well-known and successful companies, many investors harbor great optimism regarding the potential of the company in the IPO phase. However, like most initial offerings, Google's endeavor is full of several complex, unusual, and uncertain factors. Be that as it may, one must begin with the "facts."

Google's IPO date was on the 19th of August, 2004, and was started at a price of $85, significantly lower than its previously projected low price of $108. Interestingly, Google choose to use an innovative way of offering the sale to the public via "modified Dutch Auction," in which 19,605,052 shares were offered at a value of $1.67 billion, with an initial market cap of $23.1 billion (About, 2004)

Financial Management Strategies and a Break with Convention:...
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