Moving away from bottled water will actually solve many of the current ethical quandaries as well as freeing up capital for more profitable and sustainable pursuits; divestment of the bottled water subsidiaries or their slow dismantlement is recommended. Finally, Nestle must focus efforts more intensively on emerging markets.

CONCLUSION

Nestle is definitely poised to regain what stature and profitability it has lost in the current economic crisis, through intensive marketing campaigns in emerging markets, a reorganization of its operations and subsidiaries to maximize profitability while shedding less profitable enterprises, and through a commitment to ethical practices and policies that has never been a strong suit of the company. Accomplishing these specific tasks will allow Nestle to build a stronger image and a stronger position for itself in the global food industry, poising Nestle to capitalize on the rebounding economy as the overall global economic situation improves. A failure to address...
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