GE's Two-Decade Transformation: Jack Welch's Leadership, Christopher A. Bartlett and Meg Wozny describe the sometimes unorthodox leadership style of General Electric CEO Jack Welch. It is hard to argue with the success of Jack Welch's tenure as CEO at GE. He led the company from a floundering, outdated, bureaucratic monolith when he took the reins in 1981 to a diverse, successful, and globalized corporation as he faces retirement. However, as the authors describe some of the techniques that Welch used during his tenure, it is tempting to try to discern if the success of GE is due to the techniques Welch describes as important, or if other factors are at work in GE's spectacular success. In the article, the authors describe many of the key components of Jack Welch's leadership style, including his six major change programs: 1) The "Software" initiatives, globalization, redefining leadership, stretch objectives, service business development, and...
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