Media Bias and Public Opinion

It is often suggested that pure objectivity in media reportage is a myth. This view has become accepted as fact and is supported by the research and experience of objectivity in the sciences and other disciplines. Experiments in physics (Heisenberg) have lent credence to the idea that there is always a subjective component in any investigation and that true objectivity is more of a myth and ideal rather than actuality. This applies as well to any media news or report.

The proliferation and extent of the influence of the media on our lives has also been extended over the past few decades and there is almost no sector of our lives that is unaffected by modern media - from news to advertising to the Internet. This also leads to the inescapable conclusion that the media has a profound and ubiquitous influence on public opinion. The...
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