Promotional Strategy

Memo regarding a New 'La Fresh' marketing and promotional strategy

Re: La Fresh needs some fresh ideas

As you know (though it is always worth repeating) Wright Brand Foods, Inc., is the largest supplier of bacon and ham to the American Southwest. Wright Brand Foods is thus a dominating force in the famous Tyson Food Empire. Yet it is currently at a crossroads, regarding its 'La Fresh' marketing Strategy. Currently, the La Fresh brand is not performing as well as competitor products in the health and freshness food industry. The essential problem is that the brand's product proposition and unique selling proposition is no longer so unique in today's market. Many companies make claims as to the freshness and health of their product and the health benefits that consumers can incur from using these products. Moreover, La Fresh does not specifically stress any additional organic or health benefits...
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