There is no market for Internet sales.
The promotion function is complicated by the nation's demographics. Promotion must be conducted in multiple languages. Promotions in Russian -- which is understood by all -- will not be respected by either the Kyrgyz or the Uzbeks. Ads strictly in Kyrgyz, on the other hand, will not attract the Russian audience as they will not understand them.
Promotions should feature either nationalist or ethnocentric motifs in order to gain the strongest consumer response. Emotion-centered promotion can be successful, rather than appeals featuring intellectual arguments.
There are limited media outlets, but those that do exist command a healthy market share. There are competing media from Russia and surrounding Central Asian states as well. Newspapers are popular, as is television. There is a radio presence. The online advertising market is in its infancy. Because of the limited size of the advertising industry, promotional budgets...
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