eBay: A Case Study Analysis
Letter to the CEO
The face of ecommerce has been changed by the creation of a global online marketplace. eBay has provided consumers an opportunity to not simply survive, but to thrive. eBay has established a forum for buyers and sellers to untie in and form a community. The online marketplace has established a safe and secure online marketplace where traders can exchange goods and services in a secure environment.
eBay provides an exceptional model for continuing service to consumers. The company is continually expanding and growing into new regions. The online marketplace created by the corporation is one of the most well-known and well trusted globally. eBay is unique in that it provides consumers with a means to explore a variety of products and services without limitation; the community does not focus on the interests of one group vs. another; rather it...
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