Management Information Systems

Internet business-to-business sales will attain approximately $1.3 trillion in 2003 and, in 2004, business-to-consumer sales will attain approximately $100 billion. E-businesses at the moment have attained a point where they are trying to move away from a superficial analysis of their customers to engaging in rich customer relations. Strategic customer relationship management and its relationship to e-business is the focus of this paper.

Internet business-to-business sales will attain approximately $1.3 trillion in 2003 and, in 2004, business-to-consumer sales will attain approximately $100 billion (Lord, 2000). Near 2005, U.S. companies will use $63 billion yearly on online marketing, advertising, as well as Email Marketing (Forrest, E. And R. Mizerski, 2001). The Gartner Group estimates that 75% of all e-business schemes will not succeed owing to a deficient in technical perceptive and poor business preparation (Lord, 2000). In spite of the risks, the Internet challenge is fascinating. Flourishing e-businesses...
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