Billboard Advertising: "Litter on a Stick?"

This paper examines the issue of billboard advertising from the premise that it is a feature of modern American life that needs to be regulated by the federal government. It examines the history of such regulation as has already been enacted. It examines the effects of those regulations. It also examines the attitude of the public toward outdoor advertising, particularly billboards. And it gives some supporting case histories regarding the effect of billboards on citizens' lives.

And it makes comments on the possible adjuncts to billboard advertising such as hot-air balloons. The sources used included federal government websites, websites of organizations working in the field of billboard regulation, a large West Coast newspaper, and an international magazine published in the U.K. about France, as well as a U.S. media publication.

Billboard Advertising: "Litter on a Stick?"

Without the automobile, there would have been no...
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