Global Strategy for Service Industries

The advent of technological advancement and Internet culture and technology has created globalization, wherein societies and nations all over the world go beyond the boundaries that physical geography has limited. This means that through globalization, people are able to gain access and knowledge about nations all over the world, thereby encompassing differences in each society. Applied in the business environment, globalization is characterized by a company's ability to "serve domestic and foreign markets or to use a different strategy in each country" (Churchill 1995 309). In fact, this definition is aptly applied to the definition of globalization in the broader sense, which is the "integration and democratization of the world's culture, economy, and infrastructure through transnational investment... communication and information technologies... And free market forces" (Microsoft Encarta 2002).

Applied in economics and the business environment, the concept of globalization is mainly anchored towards the integration...
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