Eating Disorders and Mass Media

The media by way of advertisements and through models and film stars in these advertisements and shows on television and magazines present the picture of 'ideal body', which have a negative effect on the youth of today. In comparison to men, advertisements have a great effect on women. Nowadays even though men also give importance to their personal appearances like that of women, the advertisements greatly are targeted on women. This is because women are always trying to improve their appearance by losing weight, and looking out for new makeup, hair products and other cosmetics. The media both creates and perpetuates an ideal body, which is thin which 99 per cent of women will and can never attain. The media has the image of an ideal woman as being having a thin figure and this image has a great influence on the youth. The media...
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