e-Broking industry and how Macquarie bank can capitalize on it. It has 3 sources.

Online banking have been a phenomenon a few years back but today, the new trend is the inclusion of e-broking a concept that is being accepted by most of the online customers as ideal and convenient. Macquarie is one such firm that endeavors to exploit the opportunities that exist in this industry and aims to recruit and secure a market share that rivals its competitors.

Opportunities and threats

Most of these broking firms specialize in financial services that are similar to the offline brokerage companies. These include product lines like "ancillary services such as equity research, real-time quotes, news and market data, analytical tools, and alert systems which send a message to the customer's PC, pager or mobile phone when a particular share price has reached a trigger level." [Evans, 2000]. Macquarie is no different from...
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