Anheuser-Busch's Budweiser PR Campaign

LOVE BEER. My favorite brand is by far Anheuser-Busch's top selling brand -- Budweiser. Or do I love beer? I just saw two lizards on channel forty-two tell me that Budweiser is what I crave. Anheuser-Busch has to continuously expand sales so that the corporation meets both Wall Street's and the Anheuser-Busch shareholder's 'expectations' for continued corporate profits. Well, they are not actually expectations at all -- no they are 'demands' for continued corporate profits. Therefore, it is crucial to Anheuser-Busch to convince me and the billions of beer lovers worldwide that not only do we love beer, but that we love Budweiser or one of the many Anheuser-Busch products.

It is sad to say that advertising to minors is often a part of those public relations marketing campaign. "Youth has its hazards. Cautioning adolescents about product dangers is a unique challenge for advertisers and policy...
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