This will require the evaluating organization to determine which competitors are already successfully entrenched in more innovative and 'green' auto designs, which are growing in market share for adopting such innovations and which are shrinking for failing to do so. The power of this knowledge should allow an organization to make constructive decisions about segmenting its own approach to a market which still depends on fossil fuels but which is also showing a will for change

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The business imperative is therefore to make a change in practices that prefigures the inevitable tipping point toward the collapse of the petroleum industry. Indeed, "Weber tells us that the eventual electrification is necessary for a number of reasons. He says: 'climate change is a fact,' and that: 'peak oil, maximum oil production could come as early as 2020.' it's this, as well as technological advancement and customer acceptance of alternatively powered vehicles...
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