(10) A great resource would be constituted by the Travel and Tourism in Saudi Arabia Euromonitor Report for 2009. Among other things, this report contains information on the most recent internet developments, or the number of tourism related sales made on the internet. The source is however uneasily available; it can be bought from the Euromonitor website at the high cost of 1,190 GBP (approximately $1,800).

(11) The Global Arab Network (2010) promotes an article emphasizing on the desires of the Saudi Arabian government to stimulate the tourism sector. The endeavors are part of a broader strategy to boost the country's economy through more revenues, as well as by creating more employment opportunities. In the context of incremental acceptance of technology and online purchases, combined with sustained efforts to promote tourism, the future is expected to bring about an increased adoption of online shopping for travel products.

III. Research Model...
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