Web-based, print, media, and outdoor advertising techniques can be used for successful marketing. It also details the principles of marketing, along with its definition to establish a clear understanding of the subject at start. From the viewers' as well as marketer's perspective, the paper also gives the importance of different communication media, their impact, background, statistical findings, analytical comparison and their effectiveness in relative terms of advertising costs and audience exposure. In conclusion, the examples of non-profit and profit-based organizations are studied and noted for their advertising strategies.
Marketing Definitions
Marketing Principles
Product
Place
Price
Promotion
Marketing Principles Summary
External / Uncontrollable
Internal / Controllable
Marketing on the Web
Paid Advertising Strategies
Test Areas to Check ROI
Media Advertising
Radio and Television Advertising
Outdoor Advertising
The Outdoor Advertising History 9
The Evolution in Outdoor Advertising 9
Growth in Viewers' Exposure 10
Print Advertising 11
Cases in Point 12
Non-Profit Social...
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