regulating their intake of red meat and fatty cheeses," the author of this article assumes that consumer trends directly reflect health concerns. By juxtaposing hypothetical examples of health food stores and meat-based businesses, the author definitely draws a connection between regulating meat intake with health. Therefore, although the author does not explicitly say that people are less concerned about their health, she or he does imply that connection. The argument seems, on the surface, reasonable and appropriate. However, on closer examination, the evidence presented does not entirely substantiate the claim. The author draws a conclusion about consumers' concern for their health, when the trend he or she describes is more likely due to financial or other reasons.

The consumer trend might also be exactly that: a trend. Like fashion or other industries, food goes "in" and "out." By using the word "concern" in her thesis statement, the author of the...
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