New York Times describes how R.J. Reynolds Tobacco was found guilty of breaking its agreement to market cigarette products only to adults. The judge found that the company had pursued an advertising strategy aimed at promoting youth smoking. Important to the ruling, is the judges decision that 'actions speak louder than words' with it being reported that "the judge ruled that 'it does not matter' whether Reynolds intended to single out children and get them to smoke. The fact that it did not adopt 'reasonable measures' to shield young people from its advertisements represented a breach of the company's responsibility to help reduce youth smoking" (Winter).

It is also reported that Reynolds is not the only company accused of specifically targeting young people, a snuff making company is also accused of the same thing.

These issues have several significant implications on nursing practitioners, health practices and on health care.

Firstly,...
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